Alternative releases are becoming more and more a viable option for independent films, these are options to release a movie in a unconventional way and the ones we all know. In addition, this gives the opportunity for an independent film to reach its final audience, without the need to spend too much money.
Cinema is becoming more diverse and increasingly larger and not all films should pass the same process, sometimes experiencing helps us know what direction to take. Technology platforms help us make film distribution more accessible.
Why do I write about this? Because soon we have an alternative release that we look forward to, since it was a film with an uncertain future. Saved in the trunk of memories until it was rescued and soon it will see the light of the big screen. This is happening thanks to the technological platforms.
Theatrical on Demand
These platforms have been born in recent years, giving the audience an alternative to watch movies and above all, go to the movies. The only difference is that you choose the movie ahead of time and buy your ticket several days before.
To ensure that the event is going to happen, you have to enter their website, choose the event you like the most, book the ticket and go. Now you have to wait for 80% of the room quota is reserved for the event to take place.
This for independent filmmakers is a golden opportunity to teach their films in cinemas, as many of them are not able to reach this. Depending on the promotion and acceptance of the people the movie will be able to make several events in different rooms and cities.
Another option to release and make known your movie to the world are the platforms of VOD (video on demand). These platforms give you the opportunity to upload your movies and have ROI (return of investment), each website is different and where you decide to put your movie is a matter of that, decision.
The most popular platforms worldwide and we all know are: Netflix, Itunes y Amazon.
Later we will comment on more VOD platforms, from the ones that are well known worldwide and the ones that ony cover one territory. We will explain how they work, so you know how you can show your movies on those platforms.
Meanwhile, let’s keep moving with these alternative releases in order to get more audience of our movies and people can get to know our work.