Creation of a Web Series: ‘La cosa mal’

Creating a web series is a popular dream of many filmmakers and creatives. But how is it possible to push that dream into reality, and turn that great web series idea into something that is ready to shoot while creating…

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Merchandising: A Very Profitable Film Marketing Strategy
Merchandising in the film industry

Merchandising: A Very Profitable Film Marketing Strategy

The traditional movie-making system never ends after a film premiere. After all, the life of that film has just begun. Traditionally, after a cinematic release, a film will go to DVD or Blu-ray, and a TV release. It also might…

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Bandersnatch: The beginning of a new genre?

Technological progress within the film industry has brought new proposals that have totally changed the way we consume movies and series. Today we have Carla Pizano as a guest on our blog, a brand-building consultant who has a particular interest…

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What is an impact producer?

Recently I had an interesting conversation with Gwendolyn Alston who has been working in the film industry for more than 10 years. She is a co-founder of MocaMedia, where they design and execute marketing and community engagement campaigns and strategies for independent…

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