Films self-distribution

Films self-distribution

Self-distribution is a term that has been mentioned more and more in the film industry, it has become a less scary alternative for independent filmmakers but what is a film self-distribution?

Months earlier we had already talked about what is the film distribution and its process, but we have not developed the subject of the self-distribution, or at least we have not dedicated a post to this. Today! Is the day.


What happens when you have a movie and it has not received the critics or the ovation that was thought in the beginning? many filmmakers go through this parade. They go to different festivals, they show their movies, maybe they could have received a prize but they do not get that desired contract with a distributor or an international sales agent. They are knocking a thousand of doors on their way and only they receive NO’s in return. In the end, they end up disappointed, disillusioned and they also have a film that they don’t know if it will see the light.

At this point, it is where self-distribution is considered. That film deserves to be seen and reach its final audience, well, the team have a lot of work to do and they carry out the distribution. Now the producers are transformed into the distribution team and now they have to analyze the different possibilities to release the film. The most recurrent distribution is to release in movie theaters or VOD.

Traditional distribution is the most difficult but at the same time is what everyone wants, it is true that now the range of options has been opened and there are other ways to bring your film to the public, everything depends on the effort and money you want to invest. Since a release in cinemas is much more expensive than a release on TV or VOD.

Steps to self- distribution

  1. Identify the audience
  2. What kind of release do you want?
  3. Budget
  4. Release date
  5. Negotiation. Whether it’s movie theaters or a VOD platform
  6. Marketing plan
    1. Public Relations
    2. Social media
    3. Screeners and events
    4. Promotions
  7. Release (Big day!)
  8. Continue with the promotion of the film at least the first week of the premiere
  9. Expect box office results

The firs week, if the release is in movie theaters, it’s crucial in order to know if the movie keeps running in cinemas next weeks.

This is just a light taste of all that leads to self-distribution. Besides, people involve will have the total freedom to comment and do what is best for the movie.

Do you want to learn more about self-distribution?. At RosssCammm Films Distribution Consultancy we are preparing a launch for the beginning of 2017 with information on films distribution, where you can learn more about this and many other topics. Subscribe to our mailing list in the box below and help us to answer this survey.

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