From the Idea to Execution: Branded Content to Change the World

From the Idea to Execution: Branded Content to Change the World

Some people say having an idea is everything, but people can be full of ideas and still be broke. I think that having an idea is just the beginning of something than can be created, or not. A business idea must be tested, tweaked, and tested again.

This is exactly what is happening with our new service. A few months ago, I had an idea, but it wasn’t tangible. No one could see what I was talking about.

I started by telling my idea to my husband, then my business partner, then my mastermind buddies, then went to more people to look for feedback. So far so good, as I have had really good feedback about this service.

The next step was to create a page on our website. We needed to make the service tangible and real because if you say you have an idea, unfortunately, people don’t take you seriously. Been there, done that. So now, every time we have a new idea, we test it, we ask around to see if others think it’s good and then we offer it. And even then, ideas have failed.

Tech companies say fail fast because the earlier you fail the less money it will cost you. Sometimes we carry on with an idea that we think is going to change the world and once your idea is alive, your idea stays there. This is the same when you produce a film. A film comes from an idea and you sweat your guts out to produce it, but once it’s done, what’s next?

Pondering this is how I came up with this idea that we could produce amazing stories inspired by brands that are trying to make a change in the world, and they can give voice to movements and help to create consciousness about things people might not know exist or that happen in the world.

Great, we have this amazing idea and we have already made it tangible. You can see a page, you can see our expertise, but we need to sell it, like any other idea you might have. It needs to be sold, the idea needs to get into other people’s heads so they can think about it and say yes. An idea without execution is not an option.

This is exactly what is happening with our new service Branded Content to Change the World. We believe films can create movements and change behaviors but there must be someone behind leading that movement. There are so many cool stories and brands in this world, and sometimes we don’t know what’s happening with them behind the scenes. We always see the cool side.

Now we are at a point where we are looking for the first brand to trust us, to work with us, and to try this new concept we have developed in Rossscammm. This service is for doers and people who dare to try new things.

Branded Content to Change the World is a service that has been created for innovative, fun, and first-class brands who have a mission and message that needs to be shared beyond what they do now.

Would you like to know more?

Click -> Branded Content to Change the World

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