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How to Make a Great Pitch!

“Pitch” is an oft-repeated word especially for filmmakers who have a film, short film or documentary seeking investors. This one word is often spruiked as the possible golden solution to the financing problems of the project in which we believe.

Also, it is a word that is used in the entrepreneurial world. The principles of pitching for filmmakers are basically the same.

What is a PITCH?

The Wikipedia definition of the word “pitch” is:

A pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay.

Therefore, a pitch is delivered to an audience in order to raise funds for a film or project in working progress.

How to do a pitch?

This is where doubts often surface, with an overwhelming amount of questions as to the process of pitching: What should I take into account for this moment? And how to prepare for it? Do not worry! Here, we are going to tell you how to do it.

First, we must take into account the following, shared by a Spanish businessman Isidoro Sánchez Tejado, entrepreneur, investor, and business angel:

  • We have to engage with a 10 minutes presentation or less to our potential investor.
  • Do not go into details of numbers.
  • Build storytelling that touches hearts, using emotional communication.
  • Take care of the formal aspects.
  • Be direct, concrete and convey passion.
  • Rehearse – rehearse – rehearse.

Now, we must prepare ourselves in detail and above all, know what we are talking about.


  1. Preparation for the presentation. Avoid being boring and if the pitching organizers allow it, use audiovisual material. An image or a video/trailer can say a lot more than a thousand words.
  2. Review over and over what you are going to say. You have little time to talk, so think clearly and get down to business. Include a synopsis, make your project a story, tell it as if you were watching it on the screen.
  3. Remember that the people you are talking to are very busy. Respect their time and show them a first-rate job. I mean by these first-quality images if you use audiovisual material that the edition be impeccable and a formal presentation and yet striking.
  4. It depends on the event where you are going to present, but you must dress for the occasion. Never go very informal – remember that you are looking for investors and you have to look professional for your project and the money you are asking for.
  5. Before your presentation, check that everything works well. Computer, video, USB, etc. If you can and the organizers agree, prepare a document with all the information about your project. Make it as professional as possible, but also be creative. Make sure people don’t forget about your project.
  6. Here you go! Give it everything you’ve got.

In the video below you can find out more about a good pitch:

Now, it’s your turn, leave a comment below and tell us all about your experiences in pitching.

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