Template – Public Relations and Communication Strategy


You have an amazing product, service, film, you name it… but people don’t know that it exists? Then you need a PR and communication strategy.

The best way to grow your audience and visibility online – and offline – is to be highlighted in media outlets. You can make that happen with this simple template that we will share with you.

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Public relations agencies are really expensive. This is because they capitalize on established relationships to help you to gain media attention. But they are not the only option in generating the noise you need around your brand. You can create as much interest in your product/service as you need by using our Public Relations and Communication Strategy template.

This template guides you through the exact same steps we use ourselves to get in touch with the media. By using the strategies outlined in this template we have been highlighted in important media in Spain, Mexico and international media outlets.


  • How to create a media database.
  • Building your PR strategy.
  • Instructions on how to approach different media outlets.

We include examples for each one of the steps mentioned in this strategy to make it easier for you to follow.

We can help you to build your PR strategy if you prefer more personalized service. You can click here: Public Relations and communication strategy

Do you have any questions? Send us an email to hello@rossscammm.com


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