Welcome to our masterclass format!
The best opportunity to meet experts that have been working in the Film Industry for years and learn from them.
What will we see? The ideal marketing plan to promote a film release
With who? Bárbara Iturbe, Marketing Manager in Paramount Pictures Mexico who will show us her process to promote a film.
Barbara Iturbe is an expert in film marketing. Throughout her 14 years of career, she has grown in different areas.
She has worked for the Morelia International Film Festival where she did public relations and worked with important film directors such as Alfonso Cuarón, Guillermo del Toro and Alejandro González Iñarritu.
She also worked at Warner Home Video and Corazón Films releases. At Corazón Films she also oversaw media planning and digital strategy.
Since 2015, she has been part of Paramount Pictures Mexico first as a Promotions Manager and later as a Marketing manager. She leads partnership negotiations with brands that could be related to each film within the studio’s portfolio and the event’s production such as xXx: Return of Xander Cage World Premier.
Throughout her career, she has been part of iconic franchises releases such as The Twilight Saga, Divergent Series, Mission Impossible, Transformers, among others.
Barbara has a Master in Marketing and a BA in Communication from different Mexican universities.
Would you like to meet her and ask her thousands of questions?
This masterclass is only for Rossscammm’s students and clients, if you are not one, you can still join!
Ayudar a los nuevos talentos a tener acceso a personas en la industria del cine con experiencia, que estén abiertos a compartir su historia y así ayudar a las nuevas generaciones a crecer a nivel profesional.
CEO and founder of Rossscammm Films & Marketing
I´ve been working in the Film Industry for more than 11 years. I have been part of huge blockbuster distribution and marketing campaigns and also, I have seen the difficulty for independent filmmakers to take their film out.
I started my own business 4 years ago as film distributor, we distributed more than 10 films and 2 years ago we decided to change our brand and focus more in marketing and the online world.
Now, we have clients around the world, a team that is growing and an international community that is eager to learn from us.
Manager of Spain and partner of Rossscammm Films & Marketing.
I´ve always loved marketing. Since I was young, I knew I wanted to work in the communication business. Now, in Rossscammm, we help companies and creative people around the world to build strong brands and to grow their business. That´s what makes me enjoy what I do even more.
The best part is to know people as passionate about what they do as we are, people who have so much to share, but they don´t know how to do it. We help them to get out there and get the visibility they deserve.
Copyrights © Rossscammm – All Rights Reserved
Proudly designed by Rossscammm Films & Marketing