The more profitable media for promoting a film

In Rosscammm Films & Marketing we don’t get tired of saying that the promotion and marketing strategy done around a film means an 80% of the success in tickets sales. This is why we want to end the year, with a summary of a very interesting article written by Producción…

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What is a press kit or press book?

A press kit or press book is another term that is used during the promotion of an audiovisual project. But what is it and what is it for? You may also be interested in: What is a dossier? How to make a dossier? A press kit is a series of…

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