A website is just as important as connecting with people via social media platforms like Facebook, Twitter, and Instagram. But for totally different reasons.
While short attention spans are often well serviced by app style digital platforms, these are often not in-depth and communicate only tit bits of information at a time. Subsequently, they often act as “quick fix” information appetizers that leave prospective clients hungry for more information about you or your product or services. Perfect. After all, the whole point of a hors d’oeuvre is to prepare the palate for the main course. In this case – your website.
A website is all about you. Your brand. Your services. Your niche. During the recent Rossscammm Films & Marketing Mini Digital Marketing Course for Dummies our CEO, Rosa Camero, described the unique attributes of a website: “Your website is the universe of your brand. And it belongs to you...”
Unlike social media which belongs to someone else (Facebook, Twitter, LinkedIn, etc.) you will own your own domain. Of course, this means that you will need to cover the (usually small) costs of buying a domain plus committing to ongoing hosting fees. Once you’ve set up these basics, you’re ready to begin. Congratulations – you get to be the proud owner of your own little slice of virtual real estate!
Now for the content of your website. To begin with, you will need to create a Homepage, an “About Me” page, a Contact page, and a Blog. Sounds simple enough – right? Sure, if you know exactly who you are, what your business is about, why you’re even doing this damned thing in the first place.
What? Surely a professional website doesn’t get into all that stuff. No. But it does tell your story, and before you share it with the world it won’t hurt to engage in a little Freudian introspection to work out exactly what is important to you and how you best enjoy spending your time. Why? Because you don’t just want to attract clients. You want to attract the right kind of clients. And the right kind of clients are those drawn to your unique talent and passion. Armed with this renewed self-awareness and your mission statement you’re ready to begin!
Just before you start, here are a couple of good old Do’s and Don’ts (and a few insider secrets that no-one thought to share with you):
- Do have a downwards scrolling Homepage for Google search engine optimization. Include images, videos and descriptions.
- Do use the Services page to share what you are offering and what your rates are.
- Do communicate your niche on the About Me page. Don’t include your CV – keep that on LinkedIn.
- Do have a “Call to Action” on each page
- Do use a plugin on your Contact page (to ward off Spam)
If you have any questions about building your website, get in touch.